Sites forgedafter dark.Sharpenedto rank.

We’re a small web studio in Sheridan, Wyoming. We build sites by hand, then teach them to show up first on Google. No bloated retainers stuffed with meetings nobody needed. No work shipped overseas at 3 a.m. by someone you’ll never meet. Just two trades done properly, until the thing actually works.

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Custom web developmentTechnical SEOContent & schemaCore Web VitalsHeadless commerceLocal searchSite maintenancePerformance auditsConversion craftAnalytics that don’t lieCustom web developmentTechnical SEOContent & schemaCore Web VitalsHeadless commerceLocal searchSite maintenancePerformance auditsConversion craftAnalytics that don’t lie
ServicesWhat we hammer out

Two trades, one bench.
Web that loads. Pages that rank.

01 ·

Web Development

Built by hand, line by line. No page-builder bloat. No recycled template that looks like every other site in your industry. Server-rendered, accessible, and fast enough to load on a five-year-old Android in a parking garage.

  • Marketing sites & landing pages2–6 wk
  • Custom CMS (Sanity / Payload)4–8 wk
  • Headless commerce (Shopify Hydrogen)6–10 wk
  • Web apps & portals8–16 wk
  • Migrations from WordPress / Wix3–6 wk
02 ·

SEO Optimization

Search work, no smoke and mirrors. We fix what Google’s crawlers see, what actual humans click, and what your bank deposits at the end of the month.

  • Technical SEO audit2–3 wk
  • On-page & schema rebuild3–5 wk
  • Local SEO (GBP, citations)ongoing
  • Content & topical maps4–8 wk
  • Link earning & digital PRongoing
03 ·

Care & Maintenance

Once the iron cools, somebody has to oil it. Monthly upkeep keeps your site fast, secure, and indexed. And the human answering your panicked Saturday email is the same one who built the site.

  • Security & uptime monitoringmonthly
  • CMS & dependency updatesmonthly
  • Content edits (4 hr / mo)monthly
  • Performance & SEO reportsmonthly
  • Emergency response< 4 hr
Stack & tools
Next.jsAstroRemixTypeScriptTailwindSanityPayload CMSShopify HydrogenPostgresCloudflareVercelAhrefsScreaming FrogLooker StudioGA4Search ConsoleSchema.orgLighthouse
Recent forgeworkSites we built & rank

Selected work,
measured in dollars and rank.

0+Sites shipped
$0.0MAttributed revenue
0%Top organic gain
#0 × 0Target rankings hit
Backpackers hiking the dramatic Teton Crest Trail during autumn in Wyoming, USA.
Interior view of a modern brewery showcasing stainless steel fermentation tanks.
A classic study room with shelves of books, a gavel, and Lady Justice figurine on a green table.
A lone hiker with a red backpack treks through a snowy forest trail in winter.
How we workSix steps, no theatre

From cold iron
to a sharpened edge.

I

Discovery

A two-hour call, a written brief, a fixed quote. No 47-slide kickoff deck designed to impress nobody.

II

Survey

Tech and SEO audit, a read on the competition, a keyword map showing exactly where they are beating you. You see every cell of the spreadsheet.

III

Design

A working prototype you can click around in, in your own browser, within 10 days. Not another deck. An actual site.

IV

Forge

Build phase. Daily commits you can watch land, weekly walkthroughs, zero mystery about what we are doing on a Tuesday afternoon.

V

Polish

Speed, accessibility, schema, on-page SEO. Every page, every screen size, every weird old browser your one stubborn customer still uses.

VI

Ship & sharpen

Launch day, then we stay. We monitor, we tune, we fix. The agency that vanishes after handoff is not us.

Intense close-up of a blacksmith hammering hot metal, showcasing traditional metalwork skills.
PricingHonest numbers

Three ways to hire
the forge.

Engagement A

Site Forge

$8,400fixed

A new marketing site, top to bottom. Best for the business finally pulling the plug on a WordPress build that has been limping along since 2019.

  • Up to 12 hand-built pages
  • CMS so non-devs can edit
  • On-page SEO + schema markup
  • Core Web Vitals: green across the board
  • Analytics + Search Console wiring
  • 30 days post-launch support
Book this
Engagement B · most chosen

Forge + Sharpen

$14,800+ $1,400/mo

New site, plus the SEO program to make it rank. The build that does not just look good, it climbs.

  • Everything in Site Forge
  • Technical SEO audit & fix-up
  • Keyword & topical map (6 mo runway)
  • 2 long-form articles / month
  • Monthly rank + revenue report
  • Quarterly strategy review
Book this
Engagement C

SEO Only

$2,400/ month

Your site is fine. Your traffic is not. We work on the build you already have until Google starts paying attention.

  • Tech audit + on-page rebuild
  • Content briefs + 2 articles / mo
  • Local SEO (GBP, citations, reviews)
  • Link earning & digital PR
  • Monthly Looker Studio dashboard
  • 90-day rank guarantee*
Book this

* Top-3 placement for 3 of your 5 priority queries within 90 days, or the next 90 days are free. See terms.

StudioWho we are

An independent forge
at the foot of the Bighorns.

Midnight Anvil started after a decade of agency work that mostly billed clients for slide decks and called it strategy. We do the opposite of that.

Every project gets handled by the same person who quoted it. You will not get bumped to a junior. You will not sit through a status meeting where nothing happens. You will get commits, drafts, and rank reports in writing, on the schedule we agreed to.

We take three new clients a quarter. We work out of a studio on Avon Street in Sheridan. And yes, the lights stay on past midnight. The name is not ironic.

A rustic anvil sits atop a wooden stump in a dimly lit workshop, suggesting traditional blacksmithing.
Studio
Sheridan, Wyoming
Capacity
3 new engagements per quarter
Engagements
47 shipped · 19 active
Industries
Outdoor, legal, F&B, trades, regional D2C
Workhours
09:00–18:00 MT · forge runs late
Entity
Midnight Anvil LLC · Wyoming, USA
QuestionsAnswered straight

Things we get asked
before the contract.

Marketing sites: 4 to 6 weeks. Custom CMS builds: 6 to 10. Headless commerce or web apps: 8 to 16. We give you a fixed schedule with the quote. If we miss it, the overage is on us, not you.
Yes. Every line of code, every design file, every login transfers to you the day we launch. No proprietary page-builder we wrote ourselves to trap you. No platform lock-in. If you ever want to take it elsewhere, you can, and we will hand you the keys without making a face about it.
We pick five priority queries together at kickoff. The exact searches you want to win. If we do not land three of them in the top 3 within 90 days, your next 90 days of SEO work are free. Full terms in the contract, in plain English, with no asterisk pointing to a footnote in six-point font.
Most of our clients are outside Wyoming. We have shipped projects in 14 states. Sheridan is where the forge sits, not a requirement for getting in the door.
Usually Sanity or Payload. Both are clean, modern, and pleasant to actually use. We do not build new sites on WordPress. If you are stuck on one now, we will happily move you off it.
Yes. A standalone technical and on-page audit runs $3,200 and takes about two weeks. You get a 40 to 60 page document and a 90-minute walkthrough where we actually explain it, not just hand over the PDF and disappear.
Contact

Light the forge.
Drop a line.

Every honest inquiry gets a reply within one business day. If you would rather talk, the phone number is right below. And if you are ever passing through Sheridan, the coffee is on us.

Studio
951 Avon St
Sheridan, Wyoming 82801
Hours
Mon–Fri · 09:00–18:00 MT
Forge
22:00 → 02:00 MT, most nights
Scenic view of downtown Jackson, WY featuring cars, a snowy street, and Teton mountains.

Project brief